These fun little pieces were made as a part of the Adelaide City Council 'Smart Move' campaign, which ran during the Tour Down Under. The focus was to promote road awareness between drivers, cyclists and pedestrians.
Using the line, "Get the Full Picture", we drew attention to how road users can be narrow minded, or in their 'own little world' - missing what's going on around them.
MY ROLE: Project management, storyboard, illustration & animation
CONCEPT: Becq Hinton & Johnny Velis
MUSIC COMPOSITION: Clark Rhee
SOUND DESIGN: daruma-audio.com